HOW WE DO DIGITAL.
Engagement is not enough.
By setting your site up to push and pull information to your current and potential customers, we help you create value.
MANTIKI Creative builds dozens of dynamic websites each year around one simple premise: to design around the user’s needs, ensuring optimal functionality and relevance. Simply put, our digital works harder — we take every opportunity to make sure your brand or initiative stands out in the marketplace and overshadows your competition.
We also know how to drive traffic and we understand that a website’s primary goal is to make a positive impression on those in the outside world. But what is monumentally more important is to take full advantage of that opportunity: to establish a relationship with that consumer and give them a reason to continue that relationship.
This is why we make it our priority to produce websites that not only drive traffic but cultivate relationships and make your site the place where people become active participants in your brand by positioning it as the central hub for online & offline marketing activities.
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RESEARCH
Research and analyze industry trends and identify success indicators for key stakeholders (e.g., Marketing, Sales, Customer Support and Webmasters, etc.).
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PLAN
Develop a plan which establishes clear goals and objectives and create tactics designed to increase participation, engagement and registration.
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EVALUATE/INTEGRATE
Evaluate approach to technology and content, create a foundation that is flexible and expandable, and bake in SEO best. practices.
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NORMALIZE
Establish a platform that is as easy as possible to maintain and look to identify and/or integrate ongoing sources of content (e.g., blog, offerings, social, etc.) to keep the destination relevant to the audience and better optimized for search.
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DESIGN
Design a destination that is fresh, clean and simple to use (messaging, navigation and overall aesthetics).
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FEED
Look to establish ongoing sources of content (e.g., blog, offerings, social, etc.) to keep the destination relevant to the audience and better optimized for search.
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RESEARCH
Test, evaluate and make adjustments.
TECHNOLOGY & DEVELOPMENT
We always look to select the best solution for a given project based on the project’s requirements, budget and resources.
We are platform-agnostic. We have extensive agency experience developing sites using various technologies and within a number of content management system (CMS) platforms.
Development
MANTIKI follows development practices that are in line with industry-accepted best practices while creating a competitive advantage by leveraging our best-of-breed strategic and creative practices within our agency process. We begin with a top-down approach in the evaluation of projects in our discovery and definition phases by looking at the following:
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Product Life Cycle
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Requirements
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Architecture
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Design
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Scaffolding
We begin discovery at the top level by addressing the Product Life Cycle, thereby determining a high-level concept approach that dictates how development is approached. We follow this guiding principle by focusing on requirements, which cover what the product will do from a functional, organizational, and strategic perspective. Within this context, we are able to get into lower-level product elements within the confines of the scope of the prior criteria defined in our definition phase. We then dive into the Architecture (how the solution will be structured), the product design (the individual components of the solution), and the scaffolding (languages, frameworks, SDK’s, and API’s).
By the end of our definition phase, the natural order of our process provides us with logical solutions that are technically feasible paths to a successful product. We determine final technical solutions by measuring them against 6 measuring factors:
- EXTENSIBILITY – Cost of ownership and mobile market progression
- DEPENDABILITY – Performance measure against the SDLC
- EFFICIENCY – Product design and scaffolding efficiency inclusive of coding practices
- USABILITY – UI/UX against technical constraints/enablements
- SCALABILITY – Technological ability to handle capacity or be enlarged
- EXTENSIBILITY – Ability to handle extended functionality and the protection of the product maturation process