PHILADELPHIA & LEHIGH VALLEY PHANTOMS
LOGO • BRAND IDENTITY • UNIFORMS • MERCHANDISING • WEB DESIGN & DEVELOPMENT
When the Philadelphia Flyers were looking to develop a new American Hockey League team, MANTIKI Creative had the unique opportunity to develop a strong brand identity. We thought it would be a great idea to connect the teams visually, by incorporating the Flyers’ “wings” into a Phantom goalie-like mask design for the logo build.
We then rolled the identity out for a core set of assets, such as home and away jersey designs, a mascot, and home ice floor creative, through to merchandising assets such as shirts and bobbleheads.