WRAY & NEPHEW

Wray & Nephew is the world’s top-selling, most award-winning high strength white rum that is an intricate part of Jamaican culture, tradition and everyday life. So when parent company Campari America’s brand ambassador was looking to create an “authentic” expression to celebrate Carnival with Wray & Nephew, we jumped right in and created the “Pull Up” campaign. The campaign included traditional and online ads promoting a live virtual broadcast event, followed by multi-dimensional meal kits distributed to 4 and 5-star customers.